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Q&A
What type of models do agencies look for when finding new talent?
When looking for models, agencies typically look for talent that are marketable in their area. Agencies look for all styles of models to promote through their network; editorial and commercial models.
Do agencies have a "look" that they always seek out to find?
Agencies are always looking for "The Look", which can change from season to season.
Of the recent faces discovered, has there been a common element that made them stand out over others, and what would agencies recommend to other models for them to stand out?
From the new faces, it always helps to have very clear pictures, with great lighting, and little makeup. It is difficult to see what a person looks like when they use a webcam to take their pictures with poor lighting and set.
It is also recommended that they have already a decent portfolio to show how photogenic and versatile they are. Usually if new faces present a poor portfolio and the agency is interested in them, the agency would require a new portfolio made according to their specs at the models cost.
What are some of the facts that models need to know when getting into the industry?
Modeling is a business, and as a model, you are your own business! Like any business, it takes time, effort, commitment, and patience to become a successful model. Success does not happen over night.
Also, modelling is an investment and usually incurs in cost prior to getting any jobs. Like you would pay for education, suits, business cards, etc to enter the work field, you also need to invest in your modelling education and career models would need to acquire their models kit, have a portfolio made, print zed cards and invest in taking care of themselves.
What common mistakes models make, even if they already have what it takes?
For models, a casting or a go see is a job interview, and should be regarded as such. Time and time again I hear from clients that models seem ill prepared or don't show up at all without informing neither the agency nor the client.
Would you show up to a job interview with a potential employer wearing sneakers, with your hair not done, without a resume? No.
Would the client call you back or work with you again should you not be professional enough to show up when they have made time to see you? No.
There are different types of modeling, including print, commercial and runway modeling, is there a particular type of model that is best suited for each?
Typically in the market, girls need to be 5'8" and taller for fashion shows, notwithstanding the exceptions (Kate Moss). But commercial and fashion shoots do often use models of lesser height. A truly versatile model can excel in all of these fields. Girls that are trained, of course are better suited for the job should they have the rest of the package (confidence, experience, and a strong portfolio).
The modeling industry being what it is, there's never any assurance that one person will succeed over another, but once discovered how can models continue to achieve success in the industry?
There are never any guarantees. Agents know what clients want, and supply clients with just that. It is also their job to provide management for their models. Agencies can open the door for the Models, but it's up to the individual to walk through it. It's those models that can work with clients and be engaging, polite, and most of all professional, are the models that are going to get booked again by that client.
About The Model Workshop
Incorporated in March 2004 as Life Model, The Model Workshop has since then become the undisputed leader in the modeling school industry.
We have developed course curriculums proven to prepare our students to enter the world of modeling and - or any industry for that matter - with self-confidence, poise, attractiveness and grace.
Today independently owned and operated, Life Model has been rebranded as The Model Workshop and is based in Umm Suqueim, Dubai, UAE , and, offers over 10 modelling workshops throughout the year.
Although no school can guarantee employment, The Model Workshop incorporates a modeling agency which renders placement assistance service for graduates, where many have gone on to become professional models.
In addition, each year The Model Workshop plans to hosts the ‘"Life Model Award’, where graduates are recognized for their work. The models are graded by the client in each assignment, accumulating points during the year and nominating the winner with most points.
Also, The Model Workshop branches out in programs dedicated to Personal Image, offering over ten workshops related to style, make up, deportment etiquette, and posture, among others.
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